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Become the store of choice


MEET OUR TEAM

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Become the store of choice


MEET OUR TEAM

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Holly Bio


HOLLY WIESE

Holly Bio


HOLLY WIESE

 

Holly brings over 25 years of experience in the field of visual merchandising and retail design to the Rocky Mountain Retail Camp.  Her vast skills are spread across number industries including cycling, running, active apparel and specialty retail.

Before founding 3 Dots Design, Holly consulted in the bicycle industry where she oversaw all aspects of retail design and visual merchandising for Giant Bicycle.  Among other things during her tenure there, she developed their fixture program and guidelines for their global retail program.  Additionally, Holly worked directly on the design and build out of 19 retail stores, being recognized with the “Best New Retail Concept” award for her flagship store design.

Holly’s vibrant approach to visual merchandising, store design and the retail experience has led her to speak in many sportswear industry seminars and eventsas well as contribute to multiple industry columns and publications. 

Throughout her career, she has worked with brands such as Pearl izumi, Fleet Feet Sports, Moving Comfort, Hind Sportswear, Felt Bicycles, Electra Bicycles, Rudy Rack and Superfeet to name a few. 

In her spare time, Holly can be found riding her bike across the country, preparing for the World Guacamole Championships or perhaps just relaxing while working on some new arts and craft projects! 

 

Photo courtesy of Formula4 Media

 
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AD Bio


ANDY DAVIS

AD Bio


ANDY DAVIS

 

Andy has over 20 years of retail and merchandising experience. Prior to joining 3 Dots Design, Andy was an integral part of Giant Bicycle’s retail development team. He was responsible for numerous store renovations, as well as multiple “from the ground up” designs. His comprehensive mix of retail and sales background bring another layer of excellence to the 3 Dots Design team.

Previous to this role at Giant, Andy worked with hundreds of independent retailers across the nation. He held positions in both inside sales and outside account management where he earned a number of sales awards including the coveted “Rookie of the Year” honor. Andy cut his retail teeth at one of the cycling industries retail icons, Wheel & Sprocket. There, Andy learned award winning retail best practices in merchandising, customer service, and product management.

When he’s not improving a retailer’s store, you’re likely not to find Andy, as he will be in some remote corner of the US exploring new trails on his mountain bike with the world’s most fit dog, Ringo…!

 

Photography courtesy of  Tanya Dueri, Jett Digital

 
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Benzi Bio


MERCEDES ROSS
 

Benzi Bio


MERCEDES ROSS
 

 

Mercedes Ross has been a leading merchandising force in the bicycle industry, pioneering the Concept Shop platform in the early 90’s and becoming a known expert in the field over the 25 years she has been in the business. Recently voted one of the top 50 Influential Business Women in the bike industry,  she brings deep experience and knowledge to the table.

Mercedes is presently the Director of Project Bike Tech, a wonderful non-profit that places bike tech classes in high schools around the country. She's worked in the ski, outdoor, motorcycle, scuba and craft brewing industries, as well as owned her own motorcycle retail store for 15 years. Mercedes has led countless sales team training seminars and been a featured speaker in both the bicycle and motorcycle industry national trade shows. She's also given seminars internationally and speaks fluent German. A published column writer for industry magazines, she's been involved in more than 50 educational videos for the bicycle industry.

When not working on a new store, you may find Mercedes cooking with friends or flying down the ski slopes of Colorado... that is, if you can catch her! 

 

Photography courtesy of Tanya Dueri, Jett Digital

 
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GF Bio


GREGG FREDERICK

GF Bio


GREGG FREDERICK

 

 

G3 Principal Gregg Frederick, CSE, is a certified sales executive through Sales and Marketing Executives International (SMEI), received an MBA in Global Leadership Development at the University of Nebraska/Gallup Leadership Institute and is a former Director of Sales and Business Development and Director of Retail Development for Giant Bicycle. With G3 Development Group, (G3), Gregg provides professional consulting, coaching and training in strategic retail and leadership development.  

When Gregg’s not working closely with a retailer to improve their business, you can find him spending time with his family or simply trying to keep up with his three kids on the BMX track!  

 

Photography courtesy of Tanya Dueri, Jett Digital

 
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Clients


A FEW OF OUR CLIENTS

Clients


A FEW OF OUR CLIENTS