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Signage

Great Trends For Revitalizing Your Retail Bike Shop Design

When it comes to remodeling, bike shops around the world are pushing the envelope and bringing great design ideas to retail shop design. If you want your bike shop to look cutting edge and updated, here are 3 major bike shop retail design trends.

  1. Mix of natural with the industrial. When it comes to shop remodeling trends, stores are mixing natural woods with clean lines from concrete floors and brick walls with metal fixtures. With bikes standing out against warm wood tones while blending with industrial metal accents, sellers are able to present the dual nature of bikes as mechanical yet connected to the outdoors. Handsome Cyclesis a good example of this blend of natural colors with an industrial twist.
  1. Feature bikes on walls.  In addition to the necessary racks of bike inventory, the trend is to pull unique bikes out and feature them in a highlighted display on the wall. This is a great way to break up a group of bike racks and also a good way to engage your customer with a clearer presentation of the features on the highlighted bike. The Factory Five Boutiqueexercises this trend in a great way, showcasing the fixed gear frames for visitors on their walls and hanging from the ceilings. Not only does it draw color to the walls, but visitors can get a good look at every part of the frame without moving the bike. And given its position on the wall, the frame looks as light as it is, making riders more susceptible to seeing the advantage of the frame.
  1. Bright and bold colors for visibility. As more and more people want bikes for commuting, bike shops are displaying their wares with a mix of bright and bold accents that bring bikes and accessories to the forefront. Displaying bright products--such as reflective materials, neon-colored clothing, and colorful helmets or handlebars--gives consumers a sense of safety, visibility, and forward-thinking when looking at bikes in shop. Playing with these bold colors can add great interest to your shop.

For more design ideas and inspiration as well as versatile fixtures for displaying your product be sure to check out our website.

3 Pro Tips That Show Why Your Retail Space Needs an Effective Signage Package

Why Your Retail Space Needs an Effective Signage Package

The importance of an effective signage package cannot be overstated. According to a survey by Ketchum Research and Analytics, 76 percent of consumers have chosen to enter a store they had never visited before based purely on its signage. Perhaps more importantly, 68 percent of customers admit to having made product purchases after a sign caught their eye.

When considering the effect of signage on your retail space, it is good to remember the ABC's. Effective signage:

  • Attracts new customers
  • Brands your retail space in the minds of customers
  • Creates increased impulse sales

Attracting New Customers

First and foremost, your signage outside and inside your retail space should be designed to draw the eye of passing customers. While it may be difficult to afford a massive marketing campaign to garner customer attention, well-designed signage is both affordable and effective. Unlike other forms of advertising, signage works for you 24/7, piquing customer interest in your products and driving traffic into your store.

Branding Your Retail Space

If your company has a trademark or logo, your signage should contain its image both outside and inside the store. Repeating text and images throughout your store via signage keeps your brand in the minds of your customers. The more consistent your signage is, the better your customers will remember the uniqueness of your retail space. Use your signage to make your brand more visible, more recognizable, and more conspicuous.

Creating Impulse Sales

Studies of retail shopping behaviors indicate that 68 percent of purchases were unplanned during major shopping trips and 54 percent on smaller shopping trips. Clearly, impulse sales account for a large percentage of total sales for a retailer.

Effective signage encourages impulse purchases by drawing the consumer's attention to the areas of your store that you want them to see. An attractive sign is both memorable and enticing. According to the Ketchum study, 68 percent of customers believe that a store's signage is a reliable indicator of the company's products or services. 

What does this mean for retailers? Simply put, your signage establishes your reputation with your customers, at least partially. Customers tend to believe that a company with a poorly designed or unattractive sign is likely to offer an inferior product or unprofessional service.

Location, Location, Location

Effective signage works not only on the outside of the store to bring customers in, but also on the inside of the store as well. In-store signs introduce customers to special products, promote sales, and give customers the information they need to make a purchasing decision on the spot. In-store signage coordinates your brand message throughout the customer browsing experience.

How to Make Your Signage Stand Out

To make the most of your signage, it is important to ensure that it meets the following criteria:

  1. Quality production: The days of hand-written, misspelled signs is definitely over. Modern consumers expect quality signage.
  2. Simple color scheme: While you want your signage to catch the eye, you do not want it to assault the eye.
  3. Easy to read: If customers cannot easily decipher the text and images on your signage, it will lose its effect quickly.
  4. Simplicity of message: Your message should be short and sweet. Longer messages slow down a customer and make impulse shopping less likely.
  5. Proper placement: Your signs should be placed in the areas you want your customers to browse. However, signs should never be placed in such a way that customer traffic is impeded, or merchandise is blocked.

If you follow these general guidelines, your signage will drive traffic to your retail space and promote sales. If you would welcome additional information about how to make your retail space all it can be, please contact us. We will be glad to work with you to promote your store in the best way possible.